Country radio must fight for Gen X's time if we hope to continue to grow at the amazing rate we have done in the last five years in the coming decade.
Generation X and Millennials are related (parents and their children) but you don't reach them both in the same ways.
The three generational cultures that we serve today are all aging, altering their priorities.
Change is accelerated for 18-34, but 35-44 tastes appear to be more stable as social network trends indicate.
Linking all of 2014 generational cohorts: "immersive experiences"
Gen X feels more stress.
They worry that their "high hopes/tough relaity" lives won't be as good as their parents.
Many are moving downtown and most country format historical hot zips are in the suburbs. We have some geo-targeting mining to do.
The Workplace is changing, requiring fresh at work listening tactics.
They were more materialistic as teens than their children are today.
Listener expectations are not one size fits all.
What are you planning to do in 2014 to hold onto the young females who came our way in the last five years while increasing loyalty with 35-49 men and women as well?
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago