Wednesday, January 08, 2014

A 2014 Wish That Even 12-24 Listeners Don't Seem To Want Radio To Grant

Country Aircheck Weekly features some fun and serious wishes from members of our community.

It's worth a read, but I have bad news for Curb Dir./National Promotion Mike Rogers who speaks for many in the music marketing community:  "My wish for radio is that the door will open for more opportunity for female artists. You can see it start turning that way now, we just need that door to open a little wider."

Note that even 12-24 country fans' list of top four favorite artists, as I posted yesterday, contains only one female and four guys.

All of the 12 to 24 year olds' ranker of the favorite four was just the opposite:  three females and one male.

Bad news for Mike, I fear.  Programmers certainly want to access that cume of all younger listeners, but more important to us is to keep the country core among them happy by playing their favorites.

Good news for us:  12-24 tastes among country music radio fans look quite similar in this regard to 25-49.

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