- Overcoming the Monster
- Rags to Riches
- The Quest
- Voyage and Return
He explains how and why we are all programmed to imagine stories in these ways and also why storytelling must be a part of your bits, ads, newscasts, branding, marketing and social media.
As you read it, you'll ask yourself: does our radio station and its personalities consistently make full use of every one of them for maximum impact?
Daily prep should begin by evaluating everything you "could" engage the listener with through the filter of how can we make sure today's "show" has all of them woven into it and which character on the team is best suited today to bring one or two of them alive authentically and naturally.
The more believable characters living through and coping with them, the more viral you'll be!