More questions for you as you plan for 2014:
· D19. What desirable attributes do you own over your direct competitor (if any)?
· D20. What desirable attributes does your competitor own over you (if any)?
· D21. What desirable attributes are you competing for with your competitor (if any)?
· D22. What is the point of differentiation (USP) between you and your competitor?
· D23. What is the point of differentiation between you and your competitor for each attribute?
· D24. What desirable attributes are not owned by any particular station (if any)?
· D25. What desirable attributes will you move to own over the next three months? How?
· D26. What undesirable attributes will you move to shed over the next three months? How?
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
1 month ago