Marketing Plan Q's: Clusters

• B6. Who has the most effective cluster programming? 
• B7. What competitive positions (lifegroups, demos, distribution, etc.) do these multi-opolies occupy? (E.g. classic hits teamed with Softer AC = M+W 45-54) 
• B8. How do these cluster marriages affect your station? 
• B9. What stations are likely to join forces? 
• B10. What stations would be wise to join forces? 
• B11. How will/would those "matches" affect your station? 
• B12. Whom in your market would you best be matched with? 
• B13. Are you aggressively pursuing this match?