Before you decide what to do, you must know what the competition is doing:
· D27. What are the Positioning, Attitude, Attribute, Benefit Statements for each station/competitor?
· D28. What message are each of these image groups (Attitude, Attribute, Benefit, etc.) trying to communicate?
· D29. How do these messages affect your listeners? (appeal/not appeal, attract, cause to act, etc.)
· D30. What are you doing as offense/defense to promote or counter these messages?
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago