Before you decide what to do, you must know what the competition is doing:
· D27. What are the Positioning, Attitude, Attribute, Benefit Statements for each station/competitor?
· D28. What message are each of these image groups (Attitude, Attribute, Benefit, etc.) trying to communicate?
· D29. How do these messages affect your listeners? (appeal/not appeal, attract, cause to act, etc.)
· D30. What are you doing as offense/defense to promote or counter these messages?
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago