This section of your 2014 marketing plan will help you focus on your market.
What it's like today. What's changed in the last three months.
· B1. List all New stations?
· B2. List all recent Call Letter changes?
· B3. List all recent Slogan ID changes?
· B4. List all recent Formatic direction changes or modifications?
· B5. List all Ownership changes?
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago