As you plan 2014 marketing, ask:
· B14. What format opportunities exist in your market?
· B15. How will someone filling these "competitive openings" affect your station?
· B16. What would you do to offensively/defensively against such format opportunities?
· B17. If they aren't occupied.
· B18. If they are occupied.
· B19. What stations are likely to change formats? To what?
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago