As you plan 2014 marketing, ask:
· B14. What format opportunities exist in your market?
· B15. How will someone filling these "competitive openings" affect your station?
· B16. What would you do to offensively/defensively against such format opportunities?
· B17. If they aren't occupied.
· B18. If they are occupied.
· B19. What stations are likely to change formats? To what?
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9 months ago