A great example, thanks to Newcap/Moncton GM Dan Fagan and PD Adam McClaren's XL96 team.
McLaren: "Check out the hashtag #XLSuperFan on Twitter. It’s pretty impressive watching people share their memories and feelings related to the music we play."
Here's the incentive that made it happen, starting the conversation on both Twitter and other social networks as well as on the station.
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