"Although AM/FM radio remains America’s favorite music-listening choice, the basket of Internet radio and streaming services that are available today have, on the whole, replaced CDs for second place."
NPD’s newly released “Music Acquisition Monitor” tracks growing use of Pandora and other music services, as listening to CDs and digital music downloads declines, putting pressure on traditional forms of music listening.
Sure, we can all gather together at radio and sing kumbaya, deluding ourselves with the mentality that nothing seismic is happening, and maybe if you only have a year or two to retirement that will work for you.
For the rest of us, the rules are changing and just being local and playing good music are not going to cut it. It's time to train all of our personalities and news readers to become entertainers. And, if they can't do it every hour, every day, it's time for managers to look for their replacements.
There's a reason why we have been preaching the following for 15 years, at least.
The A&O&B client stations which have implemented this plan are doing very, very well with these and our other "values based programming" principles guiding strategy.
If you have any doubts about your station, ask us to do a programming audit for you.