Shhhh... I'm Not Prepping My Show, I'm Writing My Blog

I spent time with a dominant major market morning show team last week who told me that something major has changed in the last five years for them.

It used to be that they all conversed when they first hit the station early in the pre-dawn hours, sharing "what are your 'five talkabouts?', here are mine" and refining the big event content together.

Now, they say, you can hear a pin drop for the first half hour as they all create their blog posts.

Then, instead of talking together, they all read one another's blog and then think about ways to engage with listeners and each other about them.

The more things change, the more they stay the same.  

Once upon a time, I'd recommend that every air talent carry a notebook with them throughout their day and then refine that content into "bits" for use during the four hours they were on air.

Now, that notebook is Twitter and your listeners don't want to wait 20 hours to hear what's happening in your life.

You personal brand has a unique "voice." 

Technology is opening up new ways to express it. 

It's as important as ever, in spite of the many new channels now open in addition to the microphone in the control room.