No more "nail-biter in 3 key counties," with each county now represented by one very large household in one zip code of each county.
No need for vote-by-mail ballots. PPM-friendly households only.
No need for get out the vote among highest passion voters. Votes credited according to highest cume radio station.
No need to worry about targeting the youth or ethnic vote. Sample management weighs up the small number of cooperative respondents by a factor of as much as two, to represent "non-voters."
Ethnic households, especially those who do not speak English, get special treatment and are paid extra for their participation compared to other and non-ethnic voters.
Strong passion for one candidate or another no longer matters, since the electorate no longer has to do anything other than pop a meter in their pocket or purse in order to be counted.
No need for candidates to court the female vote. They don't matter as much in the end result as males do.
No more recounts. Arbitron's decisions are final and statistically correct.
And, don't worry, if any campaign or party has a complaint about the methods or results, they get invited to join the advisory council, where concerns are discussed and aired but at the end of the day nothing is done because the solutions cost too much money.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
4 months ago