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- "Each campaign has literally thousands of data points on you. They know what magazines you subscribe to. They know if you've ever declared bankruptcy or gone into foreclosure. They know how many kids you have. They know if you ever bought a boat, what type of insurance you own, where you send your kids to school. Thousands and thousands of data points they collect, to try and create an image of you. And at the center of that is the same question, how can I push your button to vote for my guy or gal?" - How campaigns target voters
- "Today, many people who have expert knowledge and shape perceptions about markets are freely exchanging data and viewpoints through social platforms. By identifying and engaging these players, employing potent Web-focused analytics to draw strategic meaning from social-media data, and channeling this information to people within the organization who need and want it, companies can develop a “social intelligence” that is forward looking, global in scope, and capable of playing out in real time." - By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight
- “Future campaigns ignore the targeting strategy of the Obama campaign of 2012 at their peril,” said Ken Goldstein, the president of Kantar Media/CMAG, a media monitoring firm that tracked and analyzed political advertising for both campaigns. “This was an unprecedented marrying of detailed information on viewing habits and political predispositions."
No matter how much, it's not enough!