Little Or Big?

Yeah, it's not a huge thing, but you have to hand it to Astral-Pembroke, Ontario's Star 96 for finding a clever way to push Movember without saying a single word.

If you can't immediately see what I am talking about, click on one of the graphics to enlarge it (or on the station link, above).

Sometimes doing something really viral requires subtlety.

Creating great radio isn't about doing one or two big things.

It's about getting a thousand little things right.