Thanks to Arbitron, A&O&B has been blogging the country format's latest stats over the past few days.
- Country Radio Today - 2012
- Listening and Lifestyle Profiles of American Radio
- Country's National Audience Composition
South Dakota has 24 country radio stations which deliver an average share per station of 37%, an index of 262.96!
The other states which deliver DOUBLE the average persons quarter hour share are Montana (36 stations, delivering an average share of 35.87), West Virginia (32 stations' average share per station is 33.81), Wyoming (an average of 32.24% of all average quarter hour persons listening for the state's 29 country stations).
Kentucky has the largest number of country stations (70) of all the states which produce twice the share of the average. The average country station in the Bluegrass State has a 31.49% of all average quarter hour persons listening to radio.
Election 2012 battleground state Vermont's nine country stations index 198.87 when compared to the national country average share with their 27.84% of the Green Mountain State radio audience.
26 more states can brag that their average country radion station delivers a higher than the typical share on a national basis (and again you'll recognize a number of hotly contested states in election years):
Missouri - 73 stations' average share of 24.43
Oklahoma - 46 - 24.32
Kansas - 39 - 23.52
Nebraska - 42 - 23.48
Iowa - 41 - 23.13
North Dakota - 23 - 22.84
Tennessee - 72 - 22.55
Arkansas - 50 - 22.33
Indiana - 49 - 21.37
New Hampshire - 9 - 20.82
Idaho - 25 - 20.05
Maine - 9 - 19.06
Alabama - 47 - 18.4
South Carolina - 31 - 18.16
Minnesota - 64 - 18.0
Wisconsin - 50 - 17.89
Virginia - 45 - 17.76
North Carolina - 40 - 16.88
Mississippi - 29 - 16.88
New Mexico - 34 - 16.41
Ohio - 48 - 16.28
Michigan - 51 - 15.67
Maryland - 14 - 15.13
Louisiana - 37 - 14.86
Oregon - 28 - 14.66
Alaska - 10 - 14.05 (index of 99.89)
States which the average country station only falls 10% below the national norm: Texas (13.78), Utah (13.65), Pennsylvania (13.19), Georgia (12.78) and Arizona (12.59)
Finally, the state-by-state averages also prove that all statistics can be deceptive.
Rhode Island is listed as a state with no country stations and so in the Radio Today report gets a "0" next to the state's AQHP.
Tell that to The Hall Group's Cat Country, WCTK!
In spite of their downtown Providence studio location, their city of license is across the state line in the historic whaling town of New Bedford, Massachusetts.
So, for the purpose of the national analysis, that's the state getting credit for their listeners.