Telling me something I didn't know achieves nothing if later I find out that what you told me was wrong. News is about information, but it's also about building (or destroying) trust.
A&O&B prep producer Dan Van notes:
"I think Miranda Lambert is country music's most sensationalized artist. She is always pregnant (on blogs and tabloid sites). While at the CMA Awards I took a call from a station saying they heard she was drunk backstage. CRAZY!"
The latest pregnancy story is just an example why each and every radio station should have a Content Producer (or somebody) to do some fact checking before reporting or posting.
Dan adds: "The same site also keeps reporting that she and Blake will be in Los Angeles for Thanksgiving but she told me at the CMA Awards that they are heading home for (4) days at Thanksgiving. Right after Tuesday's show no doubt." (Take A Listen To The Audio)
That story ran for the Albright & O'Malley & Brenner clients on the Wednesday (11/14) prep (with her saying it in her own words).
Fact checking paid off in that case when Dan asked her if she was flying in the in-laws to LA for Thanksgiving.
Blogs and social sites need to have facts checked before posting, especially on such personal matters like a pregnancy.
Your credibility is at stake. These days, radio can't be as "fast" as gossip spread socially.
Let's work harder than ever to become known as the one that doesn't report until we know it's RIGHT.