If you've been reading this blog for very long, you know I always look forward to the monthly tracking studies from Phil Rist at Big Research, not only for sales and business reasons but also because they provide great insights for promotions and marketing as well.
Hot buttons for on air giveaways and content: USA pride, Superbowl and of course that annual resolution to lose weight and get in better shape. But: don't do it in colored jeans, a pleated skirt or trapper hat.
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Thanks!
7 years ago
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