Still Passing Out Plastic To The 9Th Caller?

Asking your listeners to drive across town to pick up a prize?

Jim Pattison Broadcast Group's JRfm/Vancouver is doing it differently.

And, as usual with digital, there are lots of helpful metrics that come along with this approach, like:

• 230 people came to the JRfm music store on just one December day during the promotion, which drove impressive page views for many weeks.
• The strong # 1 showing of Chad Brownlee's single, for example, is evidence that Vancouver country listeners appreciate and want to own Canadian country music.