Resolve in 2012: no more contests where the prize goes to the "XXth" caller.
Do I really need to even give reasons besides that when you do something that everyone else has done for decades, you're being mediocre, just average, like everyone else?
Caller #9 is simple and easy ... for the people inside the control room, but almost impossible to enjoy, let alone "win" for the people you'd like to entice to listen more.
Still not convinced to give up the old habit?
With social networking, texting, mobile apps, email databases, slow connections no longer engage. (did they ever?)
Calling a radio station contest line for all but "one listener" who gets lucky means either a phone line never answered or constantly busy.
Is that any way to communicate that you care about their call, let alone making the experience entertaining and fun?
If you can't make every station giveaway rewarding for as many listeners as possible so that they drive appointment listening, let's resolve to at least make what happens on the air around it either "an experience" or at the very least more "painless" for heavy users of radio than any other radio station.
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6 months ago