As both savvy Inside Radio scribes Paul Heine and Frank Saxe reported yesterday that the "deal market (is) still struggling to find its legs" and "... the radio industry is entering its fifth year since the task of either buying or selling a station became much more difficult following a reset in pricing and the exit of many media lenders," they also made the statement that "the buying and selling of stations is seen by many as a barometer of the radio industry’s health."
Really? Is that all there is?
Let's get back to business basics and rethink that
Entertaining, informing, interacting with and engaging listeners as a means to aggregating a large, loyal audience, creating memorable events across multiple analog and digital platforms, leading to the buying and selling time with those folks is an even better barometer of the radio industry's sustenance and health.
Advertising helps the whole economy.
Radio, done right, is still a terrific business.
Rather than trading in our hard assets and stick values, lets sell the thing we have a fresh new supply of every day: time.
That way, we'll still be around, creating jobs and building profits, in 2013.
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6 months ago