In 2012 Consultants Must Do More

We’re at a time where people are so busy in their day-to-day jobs that it can be a tremendous benefit to have outside consultants who are able to look at the bigger picture, take some time to just sit and think about something, and then offer you some solutions that might potentially work.

And for so many years, there has been less of a farm club for people to come up through the ranks and actually get experience on a smaller level to come to these larger markets. So many times, when someone arrives at a larger market or when you’re looking to bring someone new into the fold, they need some assistance. They need some training, some guidance. Everyone’s trying to do the job of five people, so having an outside resource to help you really is a value.

-- A&O's Becky Brenner to Radio-Info's Phyllis Stark