Tuesday, January 03, 2012

Stop Using These Words

"Register, qualify, drawing."

Resolve to do better than taking the lazy. easy, uncreative way to meet promotional/value-added requests by kidding yourself that anyone is going to change radio stations to "listen for a chance to qualify for a chance to win a drawing."

You can be more entertaining in everything you do in the new year.

It starts by finding new ways to do the same old things.

Tell stories. Paint word pictures. Be different.

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