FACTOID #1: 15% of radio diaries have been filled out in advance by the time the diary week is supposed to begin. This certainly underscores the importance of being top of mind in unaided recall.
FACTOID #2: 0% of PPM listening is reported even a second before it's been DONE.
In either case, it pays to become so ingrained in your regular user's habit patterns that they know in advance that they plan to use you several times tomorrow.
Are you prepping daily ways to achieve that?
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
2 days ago