FACTOID #1: 15% of radio diaries have been filled out in advance by the time the diary week is supposed to begin. This certainly underscores the importance of being top of mind in unaided recall.
FACTOID #2: 0% of PPM listening is reported even a second before it's been DONE.
In either case, it pays to become so ingrained in your regular user's habit patterns that they know in advance that they plan to use you several times tomorrow.
Are you prepping daily ways to achieve that?
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