FACTOID #1: 15% of radio diaries have been filled out in advance by the time the diary week is supposed to begin. This certainly underscores the importance of being top of mind in unaided recall.
FACTOID #2: 0% of PPM listening is reported even a second before it's been DONE.
In either case, it pays to become so ingrained in your regular user's habit patterns that they know in advance that they plan to use you several times tomorrow.
Are you prepping daily ways to achieve that?
Country Infographic: A Half Dozen Facts to Make You The Most Interesting Person at the Thanksgiving Table - Haven't had time to do show-prep for the family Thanksgiving Dinner? No worries! Here's a Country Thanksgiving Infographic from A&O&B guaranteed to help y...
3 days ago