FACTOID #1: 15% of radio diaries have been filled out in advance by the time the diary week is supposed to begin. This certainly underscores the importance of being top of mind in unaided recall.
FACTOID #2: 0% of PPM listening is reported even a second before it's been DONE.
In either case, it pays to become so ingrained in your regular user's habit patterns that they know in advance that they plan to use you several times tomorrow.
Are you prepping daily ways to achieve that?
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 week ago