As you listen to them in the media today, please keep a cool head and remind yourself that you'll never hear from the majority of the touch screen tablet computers running to catch up with iPad now.
“The thing I’m hearing most consistently from Toyota and other automakers is that HD Radio is giving them something to work with when it comes to radio,” -- Emmis chief technology officer and Broadcaster Traffic Consortium president Paul Brenner.
He claims that FM is an analog technology with very limited capability,” pointing to Toyota’s new Entune multimedia system as one of the ways automakers are incorporating HD into their digital strategy so that the user interface is consistently digital. Brenner contends that HD is helping broadcasters “stay in the fight.”
According to A&O's Roadmap perceptual tracking study, the majority of our listeners are not quite ready to jump on these new fads.
Only 2.2% of country listeners reported being "very likely" to buy HD Radio in the next 12 months.
Broadband access to the internet in vehicles had considerably more potential.
2010 A&O Country Roadmap study of 8,867 country listeners across the USA and Canada (1.6% 12-17, 6% 18=34, 13.6% 25-34, 20% 35-44, 32.5% 45-54, 19.8% 55-64, 5.7% 65-74, .7% 75+, 25.3% male, 74.7% female)
The 2011 study will be fielding in coming weeks, with results updated at the A&O pre-CRS client seminar from 1-5 pm, March 1st in Nashville.