Conflict

Although Entertainment Weekly gushes, "Simon who? Steven Tyler and Jennifer Lopez join Randy Jackson for an upbeat, friendlier season 10 premiere," Donnie Osmond begs to differ after watching the new American Idol.

Thanks to Citadel Media and Mike McVay I got an early listen to some of today's Donnie Osmond radio show and (click here to listen to it - mp3) his take comes from a very smart, experienced entertainer and applies to your radio show too.

Is their any conflict?

"Conflict is what makes things interesting." - Donny Osmond

"Friendly" may be "nice," but conflict is an essential building block of engagement and entertainment.