The sessions are eye-opening, the research presentations are always impressive and the free handout publications are almost worth the price of registering in themselves (almost, since you can click those links to view them free right now).
Then, there's the exhibits. For one, U.S. Tape & Label's new twist on the usual packets of radio bumper/window stickers.
They now also have a business card on adhesive tape. It would be great for a "Club (frequency)," "Party Line," "Cryin' Lovin' Leavin'" or "Lunchtime Request Cafe" host to remind listeners to stick the station phone and frequency on their telephone.
Also new: a window sticker designed to go on sliding glass patio doors, which can then be marketed as safety devices.
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Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
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