Thursday, September 23, 2010

Radio At Its Best Has Been Making The Invisible More Physical For Decades

A co-founder of Ofoto (now the Kodak Gallery), and GM of Eastman Kodak’s Digital Imaging Lisa Gansky has written about a fundamental building block of modern business, sharing:
"The Mesh is the new way of doing business. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently-to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses-in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories-with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet."

Want something to ponder?

Watch this video and ask yourself what makes it different than a radio remote broadcast.

If this is a totally new business model, as she asserts, it seems to me that we've been doing business just like that for 50 years, quite successfully and now we have more new competition from small entrepreneurs.

Will social networks make "our" approach - mass marketing something that is of interest to less than a couple hundred folks at this minute - obsolete?

Or, even more powerful and effective than ever?

That depends on what radio does when a station or personality "pops up."

What unique, compelling experiences, driven by content, can you provide, compared to emerging "free" media?

1 comment:

Howard Christensen said...

Sunny 94 Lacombe, upon learning that this year’s Terry Fox Run might have been cancelled due to the lack of a local organizer, took over the reins itself.

The Rotary Club of Lacombe, disappointed in low turnout for the run over the past few years, decided to step away. There were just 15 participants last year.

But after Sunny 94 took over adminstration/operation for this, the 30th anniversary of Fox’s run, it attracted close to 70 participants and raised $4,100.