The 2010 CMA Music Festival was a huge success in many ways, not the least of which as an opportunity for sponsors to personally touch fans individually. CMA provided each corporate partner a customized wrap book that showcased their presence and activities in positive ways after the event, so that they'll want to see and be seen next year too.
If you do NTR events, you'd be proud of what your industry organization did this year on the country music business' behalf, but also you'll learn a thing or two about how to create a big event for fun and profit.
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4 months ago