Tuesday, July 21, 2009

(UN-) Importance Of Parameters

How important are various elements to your morning listeners? Recently A&O asked that question of 40 morning show listeners in focus groups:

"On a one to five scale, with 5 being VERY important, how important is it to you that your favorite morning show....?"
Obviously, the answers will very according to market, targeting goals and competitive situation of your personalities and program. But, as you can see: all programming elements are not created equal in the minds of your listeners, and - thus - do NOT all deserve "equal time" on your show!

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