Figuring Out What Works

Do your web efforts yield more revenue than your radio stations which spawned them?

I can think of a few in smaller markets which do very well indeed:

• Clarke Broadcasting's Mymotherlode.com
• Morris Radio's Ksallink.com
  
  
  
  
  
  
• Castanet.net, where Nick Frost sold his radio station and kept the internet business (it ultimately changed hands twice are very impressive prices since then)
  
• Nicolet Broadcasting's Doorcountydailynews.com

Spend some time clicking around them, read the following post and Jeff Jarvis' new book and ask yourself would this work in your situation, why? why not?