Wednesday, February 04, 2009

Ask ARB's Gary Marince

Albright & O’Malley’s 2009 Pre-CRS Client Seminar and the Country DJ & Radio Hall of Fame Dinner, which has long been one of this industry’s most uplifting events kick off CRS week in Nashville on Tuesday March 3.

Our agenda begins at 12:15 pm at the Country Music Hall Of Fame's Ford Theater. During a 2:45 pm session, Marince. Arbitron’s VP/Programming Services answers your questions, and the ones you didn’t know to ask yet, about diaries, PPM, and much more.

Marince, vice president of ARB Programming Services and Development, leads the effort for development of diary and PPM-based software applications for use by group owners, managers and program directors.

Radio programmers benefit most from Gary's unique blend of major market radio experience: He served as chief engineer at WDVE Pittsburgh before moving across town to help launch the Oldies format at WWSW-FM (3-W-S Radio) and ultimately to become its program director. That station's success has been acknowledged by the industry through multiple Marconi awards. Using Arbitron data, Gary developed software that helped 3-W-S Radio identify and target key neighborhoods; Arbitron bought that software and now licenses it as MapMAKER DirectSM. Gary joined Arbitron to spearhead the development of other PD-oriented applications, such as PD Advantage and Corporate Roll-Up. He is currently researching and developing programming applications for Arbitron's PPM technology. Gary holds a B.A. in communications from Penn State University. He is also the proud father of a budding country music artist.

You do not need to be registered for CRS to attend, but (free) access is by invitation only. To get an invitation, RSVP by emailing Mike O'Malley or Jaye Albright.

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