The 101 Dumbest Moments in Business
In its fifth annual review, Business 2.0 recaps the most shameful, dishonest and just plain stupid moments of the past year.The No. 1 dumbest? That award goes to Ingersoll-Rand subsidiary Kryptonite who discovered that the u-shaped bike locks they've made for 30 years can be easily picked with a Bic pen!
"It's a playful and fun launch. There is no sexual connotation to it, in my opinion." -- Swatch Group president, reacting to protests over a billboard depicting cartoon rabbits in what appear to be various sexual positions.
Coca-Cola and PepsiCo spend a total of $75 million to launch "midcalorie" sodas C2 and Pepsi Edge, banking on the low-carb trend. The drinks, containing refined sugar, are rejected.
Spankings at Work
The owner of a shaved ice operation is charged with two counts of sexual battery after it dawns on a pair of 19-year-old ex-employees that spankings are not a professionally sanctioned management tool.
See Dumb Moments 11 - 101· The Grand Prize Winners
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago