Groundhog-ed

The week leading up to Groundhog Day (or day of), a morning personality is placed in a manhole/sewer broadcasting live. At your designated time, have the personality literally pop up out of the manhole to see if they see their shadow or not. Have listeners place wagers to win "Ground Hog" (sausage) and one lucky person who guesses correctly wins a trip to a warm or cold location (depending on the shadow outcome).

Then, throughout "Groundhog Day", give listeners a chance to call-in and win video copies of, "Groundhog Day" starring Bill Murray and/or, "Caddyshack" also starring Bill Murray along with Chevy Chase. Use clips/snippets from the movie(s) to cue listeners to call-in and win!