Please Steal This Promotion

Kevin Carter (kcarter@radioandrecords.com) the Street Talk editor at R&R has more on a fast-growing tsnumai fund-raiser idea..

Looking for a creative way to raise funds for tsunami victims, those deceptively clever folks atInfinity AC KEZK/St. Louis came up with “Dress Down For Disaster Relief Day” — listeners simply pay for the privilege of dressing casually at work or school this Friday.

All funds raised go to the Red Cross. PD Mark Edwards says, “We needed to come up with anactivity that was timely and made sense to our listeners, and I’m stunned at the response we’ve received so far. We’ve had companies representing nearly 10,000 employees commit to letting their people dress down this Friday.”

One of the companies involved, ComputerSales International, has spread the idea globally, pledging to match the contributions made by its 425 employees at its branches in the U.S., Central America, Mexico, Brazil, Germany and the U.K.

“We’ve even had schools volunteer to be a part of the drive by letting their students either wear hats or come dressed in pajamas on Friday,” Edwards says. “I didn’t know what to expect going into the event, but I can say the outpouring of generosity has been amazing.”

$1 Million Windy City Payday
Final numbers are still coming in after an incredible day of tsunami relief fundraising inChicago, where corporate barriers came down for a day as 38 radio stations and seven TV stations all played for the same team: the American Red Cross.

In the first 13 hours alone, more than $1 million was pledged. Hats off to organizer WFMT-FM Sr. VP Steve Robinson and everyone involved for a wonderful show of unity.

Finally, to quote Kevin: "Don’t Just Sit There, Contribute Something Big & Dumb To ST Daily: kcarter@radioandrecords.com"