Former LA GM Dave Van Dyke is doing very interesting research these days on many salient topics. Find out what he's up to at http://www.bridgeratings.com.
His two most recent thought-provoking articles:
* The Predictive Shakeup of Radio - CLICK to View Story
* iPod/Digital Music Player Research: First Look - CLICK to View the article "There Is No Average Listener"
Dave Van Dyke:
"With radio sitting between the late stages of stability and the early stages of the Intermediacy (see Shakeup of Radio above), our business has great opportunity. This perspective will motivate the industry to bring its most creative and hard-working people together to find answers.
"Historically, radio has found a way to reinvent itself to suit the times every decade or so. Whether it was movies in the 1930’s, television in the 1940’s or abrupt changes in music preference in the sixties, radio has always figured it out.
"Therefore, when analyzing our industry's current state, it is important to appreciate all the change that is coming fast and furiously - not just one element of that change. Radio's best people are working on our future, a future that will concentrate on both product and sales marketing in ways we've not seen heretofore."
Contact Van Dyke at 818.291.6420.
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