The 101 Dumbest Moments in Business

The 101 Dumbest Moments in Business

In its fifth annual review, Business 2.0 recaps the most shameful, dishonest and just plain stupid moments of the past year.The No. 1 dumbest? That award goes to Ingersoll-Rand subsidiary Kryptonite who discovered that the u-shaped bike locks they've made for 30 years can be easily picked with a Bic pen!

X-Rated Watch
"It's a playful and fun launch. There is no sexual connotation to it, in my opinion." -- Swatch Group president, reacting to protests over a billboard depicting cartoon rabbits in what appear to be various sexual positions.

Low-Carb Soda
Coca-Cola and PepsiCo spend a total of $75 million to launch "midcalorie" sodas C2 and Pepsi Edge, banking on the low-carb trend. The drinks, containing refined sugar, are rejected.

Spankings at Work
The owner of a shaved ice operation is charged with two counts of sexual battery after it dawns on a pair of 19-year-old ex-employees that spankings are not a professionally sanctioned management tool.

See Dumb Moments 11 - 101· The Grand Prize Winners