Country radio shares a lot of at work listening with AC, and great office-oriented website promotions may be flying under your radar that drive your P-1's to listen to the other guys. Get in the game, like WRVR 104.5 does: PD Mark Edwards adds at work pizzazz without any clutter on the air by driving at work listeners to http://www.wrvr.com/ and getting them hooked their simultaneous weekly 'events' 365 days a year like giving away a complete office make-over based on photos of 'The Ugliest Office in Memphis" with entrant photos posted on the station website for listeners to vote on.
Other 365 day a year at work web promotions WRVR does: the weekly "Breakfast Brigade" where the Mike and Mandy morning show deliver donuts, bagels and station items to a different workplace each week and also "the WRVR Office Lunch Bunch," where a lucky listener (they win by singing up on the website and then simply listening for their name at 104.5) gets to take nine co-workers to lunch at a nice restaurant with staffers from WRVR once each week, midday guy Bill Bannister plays "TV Tunes Trivia" on the air but the contest portion of the contest happens at http://www.wrvr.com/station/contests.html.
The key is involving everyone at work in the (multiple dayparts and days per week) fun and driving them, building relationships with them through http://www.wrvr.com/ and back to 104.5 FM. Reach Edwards at Entercom/Memphis: 901-767-0104.
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