Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Tuesday, October 25, 2005
Time Spent Listening Rankers
If you're not an Inside Radio subscriber, you probably haven't visited their website lately. Which means that you have not seen Mike Kinosian'sgreat tracking of the stats that Canadians call "hours tuned."
You do not have to be an IR subscriber to see them, and until the PPM arrives, TSL is the diary survey ballgame:
More than three of four Top 25 Market Country stations last spring (77%) had 12+ TSLs between 60-75 minutes a day. PS, FYI - If Mike had looked at it 25-54 instead of 12+ that #1 station would have been quite different, but the rest of the ranking would have been very similar.