PyroMarketing involves four simple, but effective steps.
-Gather the driest tinder: Promote to the people most likely to buy.
-Touch it with the match: Give them an experience with your product or service.
-Fan the flames: Help them tell others.
-Save the Coals: Keep a record of who they are.
This is an idea-filled new book, worth a read. In a nutshell: it's great for radio, because you already have the community of users. You just have to start treating your listeners as if they are members of one.
This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
1 week ago