PyroMarketing involves four simple, but effective steps.
-Gather the driest tinder: Promote to the people most likely to buy.
-Touch it with the match: Give them an experience with your product or service.
-Fan the flames: Help them tell others.
-Save the Coals: Keep a record of who they are.
This is an idea-filled new book, worth a read. In a nutshell: it's great for radio, because you already have the community of users. You just have to start treating your listeners as if they are members of one.
Using a Mental Scale to Balance Your Creative and Analytic Thinking - I can’t recall a time in my radio career - as Programmer or Consultant - when I didn’t think that the PD's chair was the best seat in the house. The PD's o...
2 days ago