PyroMarketing involves four simple, but effective steps.
-Gather the driest tinder: Promote to the people most likely to buy.
-Touch it with the match: Give them an experience with your product or service.
-Fan the flames: Help them tell others.
-Save the Coals: Keep a record of who they are.
This is an idea-filled new book, worth a read. In a nutshell: it's great for radio, because you already have the community of users. You just have to start treating your listeners as if they are members of one.
Get Ready To Take Your Shoes Off, Nation - After a year making The Big Revival, his 13th #1 Country Album debut, Kenny Chesney is ready to get back to the fans. With the multiple week #1 “American K...
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