PyroMarketing involves four simple, but effective steps.
-Gather the driest tinder: Promote to the people most likely to buy.
-Touch it with the match: Give them an experience with your product or service.
-Fan the flames: Help them tell others.
-Save the Coals: Keep a record of who they are.
This is an idea-filled new book, worth a read. In a nutshell: it's great for radio, because you already have the community of users. You just have to start treating your listeners as if they are members of one.
Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America's Premiere Air Talents - *Dan Daniel was one of the great air talents in America, being a standout in New York City for 42-plus years before he passed last week all too soon at 81...
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