PyroMarketing involves four simple, but effective steps.
-Gather the driest tinder: Promote to the people most likely to buy.
-Touch it with the match: Give them an experience with your product or service.
-Fan the flames: Help them tell others.
-Save the Coals: Keep a record of who they are.
This is an idea-filled new book, worth a read. In a nutshell: it's great for radio, because you already have the community of users. You just have to start treating your listeners as if they are members of one.
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 day ago