PyroMarketing involves four simple, but effective steps.
-Gather the driest tinder: Promote to the people most likely to buy.
-Touch it with the match: Give them an experience with your product or service.
-Fan the flames: Help them tell others.
-Save the Coals: Keep a record of who they are.
This is an idea-filled new book, worth a read. In a nutshell: it's great for radio, because you already have the community of users. You just have to start treating your listeners as if they are members of one.
Need a Challenge in 2015? Try these Two - It seems that hardly a daypart goes by this time of year when you don’t encounter some sort of “resolution-for-the-new-year” piece. This isn’t one of thos...
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