WOMMA is a one year old organization that just wrapped up its first national summit in Chicago this week.
Big companies and major ad agencies are taking this stuff seriously and incorporating word-of-mouth into sophisticated marketing programs.
LEARN MORE AT: Tremor BuzzMetrics
Their watchwords come from Oscar Wilde: "There's only one thing worse than being talked about .. and that's NOT being talked about."
BUZZ in the wake of the conference: it's time for a bit of discipline and professionalism to enter the blog and street team biz. WOMMA is working on formal 'best practices' for the budding industry.
THIS BLOG HAS MOVED TO ...
-
...the A&O&B website. Link to all our blogs and articles - new and old -
here
Link to the A&O&B homepage here
Thanks!
7 years ago
No comments:
Post a Comment