Serving Your THREE Sets of Customers

If you've read my 2004 article Serving Our Two Sets of Customers on the Albright & O'Malley website, I must now admit "WHOOPS, I forgot one!"

Jeff Baird, Director of Programming, Magic 94.5, 105-5 BOB-FM in Eugene, OR (541 484-9400) caught me: "I just read your article from last year on the Two Sets of Customers, great read. I propose it's THREE sets of cusomers: listener, advertiser and co-worker. Just a thought!"

And, an excellent one at that! Thanks, Jeff, for taking time to express it.