Radio Must Expand Its Reach In Order To Compete

Jim Boyle of Wachovia Securities: "Broadcast has always faced competition, but what is different today is the speed at which consumer habits are changing vs. the pace at which nontraditional media is keeping up."

Boyle's report singles out the expanding popularity of technologies like digital video recorders and video-capable cell phones.

While certainly true, content and context, not technology is what will pull the ears to new media when they go. I believe that there's a solid future ahead for those of us who recognize that we're not in the radio business. We're in the entertainment .. information .. companionship .. dependability .. trust, "values" business.