In a marketing twist, FOX has set up a grassroots online petition campaign to keep their beloved cult series Arrested Development on the air. Visitors to www.getarrested.com are encouraged to sign an 'Arrested Development Loyalty Oath' are also urged to invite their friends to join the 'Arrested Nation'. The hope is that this word-of-mouth effort will give the show enough new viewers to come back for a third season.
PS from Jaye@radioconsult.com: "in the most brazen attempt to do something rather like the above to hype ARB TSL for their show, take a look at what KUSS, San Diego's Tony and Kris are doing right now: http://www.us957.com/TK1Club.html.
It will be fascinating to see of ARB allows this tactic, which appears either right on or OVER the line, as far as I am concerned..
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