Blink

From Vallie-Richards' Radio Focus monthly newslette, a review by my old friend (and former boss at EZ Communications) Dan Vallie of the biz book BLINK:

“Ever wonder how certain managers have the ability to make the right split-second decisions? Or how certain programmers have the right intuition to focus or adjust a station product? If so, you may find BLINK an interesting read. It’s written by Malcom Gladwell, who also wrote The Tipping Point. Malcom reveals that great decision makers aren’t those who process the most data or take a lot of time deliberating, but it’s those who have perfected “thin slicing”.

"Having the ability to filter the very few factors that matter from overwhelming data. He also talks a lot about how the best instincts belong to those with experience and that the ability to make a successful snap decision is largely a function of years of training, knowledge and experience---all kinds of things that allow people to educate their unconscious. He warns to be careful of people who have instincts but no experience.”