Bisla: What It's ALL About

"You have the ability to influence and shape the lives of your audience and that's an immense power. You need to keep an open mind and remember that the audience thinks without blinders and follow the same protocol. Don't limit your ability. Use the power of radio to inspire and build a sense of community because .. if you truly believe in something, that can really connect to people on an emotional level (and) will get a great reaction. You can balance art with commerce, but broadcasters need to remember that all the audience cares about is great content." -- Executive VP/Creative & Media, A&R Worldwide Sat Bisla to Erica Farber in 4/29/05 R&R Publisher's Profile

Mother/Daughter

Circulating on the internet, with the subject heading "other mother.."

Time is running out for my daughter. We are sitting at lunch when she casually mentions that she and her husband are thinking of "starting a family." What she means is that her biological clock has begun its countdown and she is being forced to consider the prospect of motherhood.

"We're taking a survey," she says, half jokingly. "Do you think I should have a baby?"

"It will change your life," I say carefully, keeping my tone neutral.

"I know," she says. "No more sleeping in on Saturdays, no more spontaneous vacations..."

But that is not what I mean at all. I look at my daughter, trying to decide what to tell her.

I want her to know what she will never learn in childbirth classes. I want to tell her that the physical wounds of childbirth heal, but that becoming a mother will leave her with an emotional wound so raw that she will be forever vulnerable.

I consider warning her that she will never read a newspaper again without asking "What if that had been my child?" That every plane crash, every fire will haunt her. That when she sees pictures of starving children, she will look at the mothers and wonder if anything could be worse than watching your child die.

I look at her carefully manicured nails and stylish suit and think she should know that no matter how sophisticated she is, becoming a mother will immediately reduce her to the primitive level of a she-bear protecting her cub. That a slightly urgent call of "Mom!" will cause her to drop a souffle or her best crystal without a moment's hesitation. That the anger she will feel if that call came over a lost toy will be a joy she has never before experienced.

I feel I should warn her that no matter how many years she has invested in her career, she will be professionally derailed by motherhood. She might successfully arrange for child care, but one day she will be waiting to go into an important business meeting, and she will think about her baby's sweet smell. She will have to use every ounce of discipline to keep from running home, just to make sure he is all right.

I want my daughter to know that everyday routine decisions will no longer be routine. That a visit to McDonald's and a five-year-old boy's understandable desire to go to the men's room rather than the women's room will become a major dilemma. That right there, in the midst of clattering trays and screaming children, issues of independence and gender identity will be weighed against the prospect that a child molester may be lurking in the rest room. I want her to know that however decisive she may be at the office, she will second-guess herself constantly as a mother.

Looking at my attractive daughter, I want to assure her that eventually she will shed the pounds of pregnancy, but will never feel the same about herself. That her life, now so important, will be of less value to her once she has a child. That she would give it up in a moment to save her offspring, but will also begin to hope for more years, not so much to accomplish her own dreams, but to watch her child accomplish his. I want her to know that a cesarean scar or shiny stretch marks will become badges of honor.

My daughter's relationship with her husband will change, I know, but not in the ways she thinks. I wish she could understand how much more you can love a man who is always careful to powder the baby or who never hesitates to play "bad guy" with his son. I think she should know that she will fall in love with her husband again for reasons she would now find very unromantic.

I wish my modern daughter could sense the bond she will feel with other women throughout history who have tried desperately to stop war and prejudice and drunk driving. I hope she will understand why I think rationally about most issues, but become temporally insane when I discuss the threat of nuclear war to my children's future.

I want to describe to my friend the exhiliration of seeing your son learn to hit a baseball. I want to capture for her the belly laugh of a baby who is touching the soft fur of a dog for the first time. I want her to taste the joy that is so real that it hurts.

My daughter's quizzical look makes me realize that tears have formed in my eyes. "You'll never regret it," I say finally. Then I reach across the table, and squeezing my daughter's hand, I offer a prayer for her and me all the mere mortal women who stumble their way into this holiest of callings.

Mother's Day Music

Thanks to JRN VP/Programming Ken Moultrie (ken.moultrie@jrnseattle.com), Jak Bruce, Executive Producer "Lia" (jakbruce@radiolia.com), Kevin King, PD of WYCT, Pensacola (kking@catcountry987.com) and Neil Haislop (Neil@countryforever.com) you are now more than ready for Mother's Day, musically...

Martina McBride - In My Daughter's Eyes, This One's For The Girls, Blessed
Lee Ann Womack - I Hope You Dance
Trace Adkins - Hot Mama
Reba - Is There Life Out There
The Wilkinsons - 26 Cents
Blake Shelton - The Baby
Trisha Yearwood - Walkaway Joe, She's In Love With The Boy
Pam Tillis - Let That Pony Run
Dolly - Coat Of Many Colors
Sherrie Austin - Streets Of Heaven
Lonestar - Front Porch Lookin' In, Mr. Mom
The Jenkins - Blame It On Mama
Clint Black - Spend My Time
Trace Adkins - Then They Do
Garth Brooks - Two of a Kind

Others:

Ricky Skaggs "Thanks Again" (Top 20 circa 1988) is powerful, with reaction guaranteed. There is also Steve Wariner (and/or Glen Campbell from the same era) "Hand That Rocks The Cradle" and more recently "The Baby" from Blake Shelton. Billy Dean Let Them Be Little, of course, is on your current playlist.

Jesus and Momma - Confederate Railroad
I'm the Only Hell My Momma Ever Raised - Merle Haggard

(Roll On) 18 Wheeler Alabama
Alabama It Works
Anderson, Bill Mama Sang A Song
Anderson, John & Marty Stuart Mama Tried
Anderson, Liz Mama Spank
Andrews, Jessica Who I Am
Arnold, Eddie Mamma And Daddy Broke My Heart
Arnold, Eddie Mama Come And Get Your Baby Boy
Bogguss, Suzy Letting Go
Brad, Chad Ordinary Life
Brooks & Dunn Mama Don't Get Dressed Up…
Brooks, Garth Somewhere Other Than The Night
Brooks, Garth Papa Loved Mama
Byrd, Tracy When Mama Ain't Happy
Campbell, Glen & Steve Wariner Hall Of Fame For Mamas
Carpenter, Mary Chapin He Thinks He'll Keep Her
Carter Family Song To Mama
Cash, Johnny Send A Picture Of Mother
Chesnutt, Mark She Was
Coe, David Alan Coe You Never Even Called Me By My Name
Collie, Mark Even The Man In The Moon Is Crying
Collie, Mark Hard Lovin' Woman
Commander Cody Mama Heard Diesels
Confederate Railroad Jesus and Mama
Conlee, John Mama's Rockin' Chair
Dean, Jimmy I.O.U.
Dexter, Al Pistol Packin' Mama
Diamond Rio Mama Don't Forget To Pray For Me
Diffie, Joe Home
Forester Sisters Mama's Never Seen Those Eyes
Gilley, Mickey I'm The One Mama Warned You About
Gilley, Mickey Sweet Mama Goodtimes
Haggard, Merle Mamma Tried
Hill, Faith You Can't Lose Me
Jackson, Alan Home
Jennings, Waylon & Willie
Nelson Mamas Don't Let Your Babies…
Judds Mama He's Crazy
Kershaw, Sammy Don't Go Near The Water
Ketchum, Hal Momma Knows The Highway
Kilgore, Merle Dear Mama
Lawrence, Tracy Time Marches On
Lawrence, Tracy If The Good Die Young
Loveless, Patty How Can I Help You Say Goodbye
Lynn, Loretta Coal Miner's Daughter
McCall, C.W. Roses For Mama
McEntire, Fancy Fancy
McGraw, Tim Indian Outlaw
Monroe, Bill Shake My Mother's Hand
Orbison, Roy Mother
Overstreet, Paul Daddy's Come Around
Paisley, Brad Two People Fell In Love
Paul, Joyce Phone Call To Mama
Paycheck, Johnny I'm The Only Hell My Mama Ever Raised
Pinkard & Bowden Mama She's Lazy
Raven, Eddie Sweet Mother Texas
Robbins, Dennis Home Sweet Home
Robbins, Marty My Woman My Wife
Sawyer Brown Thank God For You
Shenandoah Mama Knows
Skaggs, Ricky Vision Of Mother
Snow, Hank Music Makin' Mama From Memphis
Sons of the Desert Leaving October
Strait, George So Much Like My Dad
Thompson, Hank Mama Don't 'Low
Travis, Randy The Box
Tritt, Travis T-R-O-U-B-L-E
Tritt, Travis Looking Out For Number One
Tucker, Tanya What's Your Mama's Name
Twain, Shania Man! I Feel Like A Woman
Twain, Shania Honey, I'm Home
Walker, Clay Chain Of Love
Wariner, Steve Holes In The Floor Of Heaven
Wells, Kitty Mommy For A Day
Wilkinsons 26 Cents
Wynette, Tammy Mother (You Make Me Want To Be A..)
Yearwood, Trisha Everybody Knows
Yearwood, Trisha XXX and OOOs
Yearwood, Trisha She's In Love With The Boy

Serving Your THREE Sets of Customers

If you've read my 2004 article Serving Our Two Sets of Customers on the Albright & O'Malley website, I must now admit "WHOOPS, I forgot one!"

Jeff Baird, Director of Programming, Magic 94.5, 105-5 BOB-FM in Eugene, OR (541 484-9400) caught me: "I just read your article from last year on the Two Sets of Customers, great read. I propose it's THREE sets of cusomers: listener, advertiser and co-worker. Just a thought!"

And, an excellent one at that! Thanks, Jeff, for taking time to express it.

KLUC, Las Vegas: the “Britney’s Prego” weekend

KLUC PD CatThomas had staff OB/GYN, ‘Dr. Goodfinger,’ perform ultrasounds on Britney’s belly all weekend and listeners won whatever was found inside (including a weekend in the Hard Rock Hotel room where she allegedly got pregnant as the grand prize).

Somehow, I don't think any country stations were doing promos quite yet as Emily & Charlie Robison along with big brother Gus, age 2, welcomed the healthy arrival of two new (TWINS!) additions to the Dixie Chicks...

PS: in case you hadn't heard, Julianna Tex was born at 9:19pm on April 14th weighing 6 lbs 10oz, followed ten minutes later by the arrival of Henry Benjamin at 6lbs 14 oz. Babies and mom are all doing very well. The arrival of Julianna and Henry into the Robison fold brings the Dixie Chick’s baby count to seven, including a set of twins each for sisters Emily and Martie.

Hopefully, the next birth from the Chicks will be a great new album sometime this year that is so "country" and so terrific that even their worst detractors on the political right wing finally forgive and forget so we can all get on with our lives.

The Question That Always Works With Celebrity Guests

Heard on Big John & Ray's morning show at US-99.5, Chicago: what are your pets' names .. and what do those names say about you?

Survival Info - for your audience (and for you!)

Mike McVay is currently working on an update to his 2004 "Reinventing Radio" presentation and he shared his first draft with A&O clients this week. Here's a key point from it:

The list of threats, to terrestrial radio, is long. There are the obvious threats like satellite, the iPod, WiFi, Internet radio providers like Yahoo, video games, cell phones, PDA’s and more. One competitor that has been overlooked of late, or taken for granted, is Television. Yes. Television. It’s true. Radio and TV both use pre-World War II technology, and yet we both compete. Television is our most immediate threat. We have research and rating proof that clearly shows that Television is taking away our morning cume. They’re robbing us, and it’s happening while we’re looking to the skies for that meteor.

Radio’s most listened to hours used to be 7:00am, 8:00am, 6:00am, 4:00pm and then 12:00pm weekdays. That’s changed. Check your own station’s ratings. The MLT hours for many radio stations are now 4:00pm, 5:00pm, 12:00pm; and then either 7:00am or 8:00am. Morning television is robbing us.

The Today Show, Good Morning America, Fox, CNN and local TV shows are competing with music radio, and winning. Think about it. Matt & Katie are a “morning team.” Then you add in Al Roker and Ann Currie, and you have an ensemble morning show.

Several of the stations we consult also have relationships with television stations. In talking to these people, and friends of mine who anchor news at local Cleveland television stations, and they have confirmed that their TV stations have made a conscious effort to present a show that you can listen to while you get ready for the day.

The temperature and time are continuously visible on the screen. They have fabulous guests. Superstar celebrities. And they’re designed for local news and weather inserts. Listeners have TV access in their bedroom/dressing area and in the kitchen.

We’re relegated to the bathroom and the car. Some new model homes even have a flat screen TV in the bathroom. We could soon be an “Auto Only” medium for morning drive. WTVJ/Miami isn’t waiting. They, and other channel 6 stations, are heard on 87.7FM; and WTVJ sells Dunkin’ Donuts a sponsorship of this coincidence, as they invite you to “take NBC 6 with you in the car today.”

Really sharp music radio programmers understand the need to embrace elements from Talk Radio. Certainly Talk Radio will change and fragment further during this period of radio renaissance. I’ve begun crafting morning shows so that the elements of News/Talk are applied.

Listen to your own market’s best News/Talk station. Notice the forward momentum, cross-promotion, vertical recycling and the way they make sure that you’re never more than ten-minutes away from survival information.

Mike can be reached at 440-892-1910 or at his company's website: http://www.mcvaymedia.com/

Tony & Kris Campaign For Ten Hour A Week Listeners

In a marketing twist, FOX has set up a grassroots online petition campaign to keep their beloved cult series Arrested Development on the air. Visitors to www.getarrested.com are encouraged to sign an 'Arrested Development Loyalty Oath' are also urged to invite their friends to join the 'Arrested Nation'. The hope is that this word-of-mouth effort will give the show enough new viewers to come back for a third season.

PS from Jaye@radioconsult.com: "in the most brazen attempt to do something rather like the above to hype ARB TSL for their show, take a look at what KUSS, San Diego's Tony and Kris are doing right now: http://www.us957.com/TK1Club.html.

It will be fascinating to see of ARB allows this tactic, which appears either right on or OVER the line, as far as I am concerned..

Your Listeners Are A Creative Resource

Jeff Stone saw this item in his local Sunday paper:

Meet 37 year old, Green Bay East High School and UW-Oshkosh graduate DEAN JULIAN. He still loves the Packers, bratwurst and musky fishing, and especially loves the fact he has one of the hottest scripts in Hollywood. A futuristic thriller entitled "UTOPIA".

After Graduating from College, Julian left his hometown of Green Bay to pursue his dream in the entertainment capital of the world. He then did voice over work for radio, and television programs, including MTV Beavis & Butt-head and VH-1 Illustrated, Julian has found his true calling through his writing. "As a writer, you get to create a whole universe...I've always had quite an imagination, and I can't imagine a more enjoyable way to make a living." says Julian. The Story takes a glimpse 25 years into the future: Global democracy is finally achieved...but the US Military---reluctant to share it's power---Stages a coup and becomes the most feared terroist organization ever to exist on the planet. Bill O'Riley has a small cameo role as an 80 year old, and is the "Voice of reason" in the scary post 911 world created by Julian. "it was pretty cool......I was actually on Bill O'Riley's radio Program last week. The guy just makes sense on so many social issues...and UTOPIA deals with the heaviest of them, so I decided to write his character into the script. "

Stone says that this same Dean Julian was on his Green Bay radio request line 15 years ago: "He was in college and it was late and he decided to call the station I was working and he was doing these crazy character voices...So of course I saw a way where I could use this guy and I talked him into coming in and recording some drops for me.

For the next 9 years he was my voice and comedy guy....he was amazing....His talents definitely get me some jobs! Just With his Clinton Voice alone through the early 90's was very helpful.....Just wanted you to see what happens when you talk to your listeners...you can find some talented people...His movie by the way will star Mel Gibson the way it looks....I will let you know more when I know more....it is a great story....I have the script... he sent it to me and it is awesome!"

MORAL: be extra nice to those voices on the phone. They can make your content better right now, and also you never know what they may "grow up" to be!

Contact Jeff at stonevo@doorpi.net, call 920-256-9537 or click on http://www.jeffstoneproductions.com/.

'All News, All the Time' Turns 40

Radio World is always a fun read, yet I find many managers and programmers never take time to open it because the CE usually grabs the station copy the moment it arrives. Check out the latest one online:

"Got 22 minutes? They'll give you the world. Infinity station WINS(AM) in New York, known there as 1010 WINS and identifiable by its familiar old-style newswire sound effect, is noting its 40th anniversary as an all-news station.

"Among its promo activities is a "top 40 newsmakers" poll on its Web site. After two weeks of voting in several categories, the station will air several weeks of profiles from its station archives based on the votes. An event in the fall will benefit the New York City Adopt a School program."

Tiny Tot Idol

John Michaels of Montana's (KDBR) "The Bear" did Tiny Tot Idol for 4 Wednesdays in a row:

"We pushed it by saying...Hey parents if your child is 11 or younger & ya think they have talent then call in...we will give em 30 seconds to show their stuff on the Bear morning country club tiny tot idol stage...we took calls between 7 & 8 & after 8 we selected the top 2 or 3 & from 8 to 8:30 listeners could call in & vote for thier favorite...The response was great...parents, teachers, everybody was calling in to vote..when we chose the winner we would call thier school & the teacher would get the class to cheer....I felt the bit was very family friendly & fun..the kids were cute..."

Gown Town Extravaganza

Ace & TJ are in the midst of their Mother's Day promotion this week, but in spite of that they filled a Charlotte mall with some 200 women last weekend who wanted a free prom dress.

It was their sixth annual Gown Town extravaganza. They invite listeners to donate dresses they no longer need to area high school girls who couldn’t otherwise afford prom attire.

Their press release on the event says: “Women donated bridesmaid and prom dresses that they’ll never wear again — the mall gives us an entire store for a day, and we set everything up with the dresses racked by size and a section for accessories and another for shoes. These people got to come in and have the whole shopping experience."

How's Your "Return on Listener" Investment Doing?

In their upcoming book, Return on Customer, Don Peppers and Martha Rogers, Ph.D., answer today's foremost business question: What's the right balance between current profit and long-term value? Excessive focus on the short term has led not only to a rash of business scandals, but also to a culture of bad management and poor corporate governance. Nevertheless, current profit is still important, and investing now to achieve long-term value is hard to reconcile with the need for immediate results.

Read more in Peppers & Rogers Group's "Return On Customer". Want to see more? Register now or Login to P&R's website.

The ROC metric for us = TSL. One more thought for you to ponder as you think about how a programmer can tabulate your 'response rate' from your listener customers: is your TSL trending up (satistaction with the product) or down? How are your exclusive cumes (loyalty) trending?

If you have any doubt about what drives those two metrics, let's talk.

As Peppers & Rogers postulate in their open letter to Wall Street that starts their new book, the underlying value of a radio company is trending downward no matter how good our financials look, unless their TSL and the exclusive cumes are at least 'flat' or, even better. trending upward.

If You Target Anyone Under 24..

You must read this article. Yes, it's on education (and certainly, since most of us have kids in school, that's one reason why you should care).. but roll the ways 'they' consume media (very differently than YOU do!) around in your mind too as it relates to our youngest listeners...

The book is called "Digital Natives and Immigrants" by Marc Prensky: Today’s learners represent the first generations to grow up with this new technology. The numbers are overwhelming: over 10,000 hours playing videogames, over 10,000 hours talking on digital cell phones; over 20,000 hours watching TV (a high percentage fast speed MTV), over 200,000 emails and instant messages sent and received; over 500,000 commercials seen—all before today’s kids leave college. And, maybe, at the very most, 5,000 hours of book reading.

As a result of this ubiquitous environment and the sheer volume of their interaction with it, today’s students think and process information fundamentally differently from their predecessors. “Different kinds of experiences lead to different brain structures, “ says Dr. Bruce D. Berry of Baylor College of Medicine.

Substitute the word 'teachers' with air personalities over 25, and 'students' with young listeners in the following paragraphs:

Digital Immigrant teachers typically assume that learners are the same as they have always been, and that the same methods that worked for the teachers when they were students will work for their students now. But that assumption is no longer valid. Today’s learners are different.

The people sitting in their classes grew up on the “twitch speed” of video games and MTV. They are used to the instantaneity of hypertext, downloaded music, phones in their pockets, a library on their laptops, beamed messages and instant messaging. They’ve been networked most or all of their lives. They have little patience for lectures, step-by-step logic, and “tell-test” instruction.

If you need to read more before running out to buy this book, click here.

Save The Payphone

Sara B. Miller, Staff writer of The Christian Science Monitor, wrote a report that has appeared in numerous newspapers this week:

"Long gone are the phone booth's golden days when Superman metamorphosed inside and anonymous informers called in tips from the street corner. But even as the plastic cracks, the cords are snipped, and wads of old chewing gum jam the coin returns, a modest movement to preserve the phone booth is rippling through state legislatures. To the phone booth's defenders, it is more than a matter of simple nostalgia: It cuts to the roots of social equality, public safety, and common sense..."

According to the Federal Communications Commission (FCC), the number of pay phones in the US dropped to 1.5 million in 2003, down from 2.1 million five years earlier - as the number of cellphone users surged.

Phone topic: pay phone stories. If payphones could talk, what stories would they tell?

Children's Miracles in Winnipeg

PD Janet Trecarten sends this release: For the first time ever Standard Radio Inc. radio stations Hot 103 and QX 104.1 Children’s Miracle Radiothon will broadcast live from Children’s Hospital (840 Sherbrook Street). Ace Burpee and Chrissy Troy from Hot 103 and Ron Able and Caroline Hunter from QX 104.1 along with Dr. Goodbear will spend all three days in the main playroom at Children’s Hospital. Each year the Children’s Hospital Foundation of Manitoba commits over $2.6 million in support of child health and pediatric research, programs and equipment at Children’s Hospital and the Manitoba Institute of Child Health.

I love the way QX-104.1's website puts it: "be part of something life-changing."

CHAM: “We’re Heard Everywhere”

820 CHAM, Hamiton’s Mike Naburrs, Co-Host of the Legendary Morning Show and Traffic Specialist, re-wrote the song “I’ve Been Everywhere” by Hank Snow as a promo piece for the station. But, it took George Fox, who recorded the song years back, during the station's "Legend Launch" week in January to do it justice.

http://www.milkmanunlimited.com/tunedin.htm reports that Mike offered up the lyrics and asked if George could take a run at it, fully understanding if the answer was no. Months went by until CHAM Production Manager Matt Bazinet got a call saying the track was done. 820 CHAM The Legend now has a one of a kind GOLD promo piece for the station, the kind that stations used to pay top dollar for, presented courtesy of country artist George Fox. Visit www.georgefox.com.

It always pays to ask. The worst than can happen is that they say NO.

As CHAM found out, if the request is unique and creative they often also say "YES."

Gretchen Wilson Meets American Icon In Ireland

It took traveling to Dublin, Ireland for Gretchen Wilson to meet the American music icon that left his heart in San Francisco.

Prior to her performance at famed club The Village, Tony Bennett came in tomeet her and wish her well on stage that night. She was so thrilled to meethim, she dedicated the Billie Holiday song "Good Morning Heartache" to him.

Gretchen is on her way back to the U.S. after performing last night in London on her way to hooking backup with Kenny Chesney's sold-out tour in Sioux City, Iowa on Thursday.

Standard Radio Toronto Makes World Fundraising History

The Toronto area community has shown its overwhelming support of The Hospital for Sick Children by donating a Radiothon world record amount of $ 3.2 million dollars during the Have a Heart for Sick Kids Radiothon.

Have a Heart for Sick Kids is the largest Radiothon in Canada with Standard Radio stations; Mix 99.9, Newstalk 1010 CFRB and 97.3 EZ Rock broadcasting live from the atrium of Sick Kids April 13th – 15th, 2005.

More than 200 patients, families and staff told their amazing stories and experiences during the three-day Radiothon including the mother of 5 year old Inara Amarsi - the "miracle" girl who survived a 15-metre fall after being thrown off an overpass by her father. Inara's mother Shamsha Amarsi credits the Hospital for Sick Children for "giving a new life to my child".
Last year, Standard Radio Toronto and its listeners raised $2.3 million and broke the record for the most money raised by a Radiothon in North America. The money raised during this three-day event will be used for the highest priority needs of the Hospital for Sick Children.

All three stations created radio history when Newstalk 1010 CFRB and sister stations MIX 99.9 and 97.3 EZ Rock simulcast live for the final hour of the Radiothon with hosts; CFRB's Ted Woloshyn and John Moore, MIX 99.9's Humble & Fred and Steve Anthony and 97.3 EZ Rock's Mike, Christine and KJ as they joined forces for this historic simulcast of the final hour.

"Being able to stop the world for three glorious days and simply do good for others is a tremendous priviledge for our staff and our listeners. At the end of the day, that's what this is all about; helping others and expecting nothing in return except a good warm personal feeling. To know that these monies will absolutely save Children's lives makes it that much more magical"
-- Pat Holiday - Vice President and GM -Standard Radio Toronto.

Morning Show Boot Camp - The Battle of the Bits

MSBC is having their first annual Entertainment Awards. There's only one way to win: ENTER.