"Essentially, we're raising the number of segments per hour," Arvid Hokanson, deputy program manager for KUOW tells Morning Fizz, in an attempt to keep up with the way audience surveys say people listen to radio—in short bursts, while they're making breakfast or in the car. "Our frequent listeners now are people who listen more times per day."
KUOW will effectively condense four hours of daily local programming into two.
Do the math. If you want to keep up with a top-rated public radio station in PPM, it's time to say the same things in HALF the time!