tag:blogger.com,1999:blog-8927785.post7846798333954826741..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: What's Good For Public Radio, Is Good For You TooAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-44326238420336892922013-08-15T05:53:30.064-07:002013-08-15T05:53:30.064-07:00There may be strict limits to what National Public...There may be strict limits to what National Public Radio can offer advertisers on-air, but as it relaunches its homepage the public radio network is making a play for more of marketers’ digital budgets. A new sponsorship unit called the “Center Stage” offers click-to-play video from a sponsor. It replaces the standard banner and display ads.<br /><br />NPR says the new website will give users a “clear sense of what’s editorial content and what’s not” and says it will design each longer-form unit and screen the content to ensure a “highly complementary” experience. “The world of digital sponsorship is changing rapidly, and many publishers are choosing to blur the lines between editorial and advertising,” says Erica Osher, ad products manager for NPR’s rep firm National Public Media. “This larger style of sponsorship will never overlap editorial content, and we will always clearly note the sponsorship nature of the space.”Inside Radiohttp://www.insideradio.com//Article.asp?id=2687704#.UgzO1YXtjJMnoreply@blogger.com