Best In Class

I love this job.  One reason:  I listen to a lot of radio which exposes me to lots of mediocrity, of course, but now and than something really stands out.

Like:

• This Killam Properties ad (click Killam Properties.mp3 to listen to it) on XL-96/Moncton.
• I'd bet that hundreds of us saw this item on Taste Of Country.com.  But only the creative folks at WZZK/Birmingham ran right into production and got this promo (WZZK-Luke Bryan.mp3) on the air.

Brilliance is taking the things everyone has access to and doing something extraordinary with it.