You Already Have A Smartphone App. It's Free. It's Twitter.

Of course, if your station is fortunate enough to have your own smart phone app, that's terrific, but really the only important function your own app has (hopefully) is an alarm which awakes your listener first thing in the morning to your stream.

And, of course, they have to download and install it.

For the majority of your audience who don't know what podcasts are and will never download a radio station app...

Thanks, Holland Cooke, for sharing so many actionable ideas in your Talkers 2013 presentation last week (click to watch it).

And, yes, I am going to Tweet this post.