Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Monday, June 10, 2013
Audiences Up, Revenues Down
A reoccurring theme that's been happening as I visit radio stations: someone brings up morale and cites the fact that their company mandated across the board staff pay cuts after the financial collapse of 2007-2008, complaining that those reductions have still not been restored.
As a partner in a small business that has grown in that difficult environment, I always try to explain the economy and help them understand what a huge toll the downturn continues to take on everyone except the very highest earners.
The more specific and detailed I get, I see eyes glaze over. I suppose that's why Thomas Carlyle called economics the dismal science.